Gamification
is the technique of using game thinking, game logics and game mechanics in the
non-game contexts, this technique is used to solve many problems related to
user. Gamification is applied in number of domains and the study on this
technique is going on. Learning, timeliness, data quality and user engagement
are some of the domains where gamification is used.
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Gamification
techniques are important in number of activities such as rewarding people,
customer loyalty, employee engagement and for studying employee dynamics.
Firstly used badges and points with other virtual goods were not having long
lasting effects in user engagement, thus in gamification they use techniques
such as effective use of graphics, rewarding system and other attention
grabbing techniques. North America and Europe are expected to be the fastest
growing regions in coming years.
The
Gamification Market is broadly segmented on the basis of end users as consumer
gamification development model and enterprise gamification development model.
On the basis of business type the market is segmented as small business, medium
business and large business. By type of verticals as education, logistics, IT
and media, telecom, consumer goods and retail, financial services, public
sector, government sector and other sectors.
Alive
Mobile, Badgeville, BigDoor, Bunchball, CloudCaptive, Gamifier, Gamify,
Gamification Co. half Seroious and iActionable are some of the key players in
Gamification Market.
This
research report analyzes this market depending on its market segments, major
geographies, and current market trends. Geographies analyzed under this
research report include
·
North
America
·
Asia
Pacific
·
Europe
·
Rest
of the World
This
report provides comprehensive analysis of
·
Market
growth drivers
·
Factors
limiting market growth
·
Current
market trends
·
Market
structure
·
Market
projections for upcoming years
This
report is a complete study of current trends in the market, industry growth
drivers, and restraints. It provides market projections for the coming years.
It includes analysis of recent developments in technology, Porter’s five force
model analysis and detailed profiles of top industry players. The report also
includes a review of micro and macro factors essential for the existing market
players and new entrants along with detailed value chain analysis.
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