TransparencyMarketResearch includes new market research report " Global
Mobile Applications (Free, Paid & Ad Supported) Market By Stores, Category,
Platform, Brands And Stakeholders (2012 - 2017)" to its huge collection of
research reports.With world’s major brands recognizing the need of their
presence in at least one of the top applications stores and the average mobile
application per brand rising over 25 (for top 100 brands, 250 in case of media
companies globally); the mobile applications market has took new role in
defining the marketing strategy of businesses. This has opened up new horizons
for already booming mobile applications market and provides faster acceleration
for the market. Though these global brands do not look to make money directly
with apps; however, the apps are adding up their brand equity.
Brows For Full Report at:
http://www.transparencymarketresearch.com/mobile-applications-market.html
The surge in number of app stores and availability of multi-platform apps has also reshaping the future of the market. Apple App store still remains the overall leader and ‘store of choice’ for brands as well as users. On the other hand android market has gained substantial ground with 50% of the global brands prefer Android Market to publish their apps. Outperforming most of the native (on deck) app store on launch performance, Amazon App Store has grabbed 14% of the “brand mobile applications” publications in only been around for three month.
Consumer preferences differ with country, age group,
occupation, level of income etc. that makes it difficult for publisher to keep
leadership in the app category. Hence, publishers have adopted the strategy of
“publish locally” to address the local preference parity.
Despite all
adversities & declining average price, Games remain the largest mobile
applications category by publication and download (revenue increased 72% year-over-year)
followed by social and personalization application segment. Apple substantially
leads the platform as well as store front market and expected to remain so for
next five years. U.S., U.K., South Korea and Japan lead the market for mobile
app downloads and revenue.
Scope of the Report:
This in depth study on mobile applications includes
downloadables (not web-based applications) or native mobile applications for
mobile devices like feature phones and smartphones. The study segments the
mobile applications market on the following basis:
Store Type or Business Model
- On-deck Stores (mobile device manufacturers’, operators’, Operating System (OS) developers’)
- Off-deck Stores (independent or third-party)
- Application Type
- Free to users
- Paid Applications
- Ad Supported Applications
- Brands
- Top 100 Brand Mobile Applications
- Other Brand Mobile Applications
Application Categories
- Games
- Social & Personalization
- Business & Finance
- Books & features
- Entertainment
- Productivity
- Travel & Navigation
- Utilities
- Others
Stakeholders (revenue share, volume and strategy)
- Developers
- Publishers
- OS Developers
- Handset manufacturers
- Operators
- Third Party store owners
Cross-sectional analysis of the above segment for following
Geography
- North America
- U.S.
- Canada
- Mexico
- South America
- Brazil
- Colombia
- Chile
- Argentina
- Venezuela
Eastern Europe
- Poland
- Ukraine
- Czech Republic
- Hungary
- Romania
- Slovakia
- Bulgaria
- Serbia
Western Europe
- France
- Italy
- Germany
- United Kingdom
- Spain
- Norway
- Denmark
Asia – Pacific
- China
- India
- Vietnam
- Australia
- Indonesia
- Taiwan
- Thailand
- Japan
- New Zealand
Middle East & Africa
- Saudi Arabia
- South Africa
- Israel
- Morocco
- Egypt
The report provides detailed analysis of the factors
influencing the growth of market, market trends, opportunities, and issues
prevailing in the mobile applications market. The report also drafts the
competitive view of the mobile application market for each of the segments
mentioned above with detailed analysis of the core competencies and strategies
adopted by mobile application market participants to maintain their hold on
mobile applications market.
Brows For Full Report with TOC:
http://www.transparencymarketresearch.com/mobile-applications-market.html
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