Mobile Commerce Report

Transparency Market Research includes new market research report " Mobile Commerce Market - Global Industry Size, Market Share, Trends, Analysis, And Forecast 2012 - 2017" to its huge collection of research reports. Mobile commerce is handled by devices like laptops, cellular phones, Smart phones and tablet computers to execute online commercial transactions. Mobile commerce is experiencing continuous growth in a variety of fields including sales and purchase of a wide range of services and goods, payments of bills, net banking and so on. All these transactions are collectively known as m-commerce or mobile commerce.

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Mobile commerce is a successor of e-commerce but with its unique functionalities it should be viewed as the next powerful tool to communicate with the customers. Increasing usage of smart phones has led to the growth of mobile commerce. M-commerce is still in its initial stage and is seeking a huge potential market.

There are some industries which are benefitted by the usage of m-commerce. These include:

• Commerce
• Travel and Ticketing
• Entertainment
• Education
• Enterprise Resource planning
• Traffic
• Dispatching and Inventory tracking

Global mobile commerce usage is increasing and the supporting factors for this growth are: Spontaneous need and decisions, frequent usage of internet, online businesses and cheap technology which contributes to the adoption of internet.

Despite the various growth drivers, mobile commerce has some issues and challenges which may restrain the growth of the market. These are: lack of power of processing, less memory, lack of mobile literacy and so on.

Mobile commerce is recognized as a widely growing sector and the opportunities in this sector can be identified and catered to. Popular use of mobile commerce includes for cash withdrawal and deposits, transaction between various merchants and cash transfer between user’s bank accounts.

This research report analyzes this market depending on its market segments, major geographies, and current market trends. Geographies analyzed under this research report include

• North America
• Asia Pacific
• Europe
• Rest of the World 

This report provides comprehensive analysis of

• Market growth drivers
• Factors limiting market growth
• Current market trends
• Market structure
• Market projections for upcoming years

This report is a complete study of current trends in the market, industry growth drivers, and restraints. It provides market projections for the coming years. It includes analysis of recent developments in technology, Porter’s five force model analysis and detailed profiles of top industry players. The report also includes a review of micro and macro factors essential for the existing market players and new entrants along with detailed value chain analysis.

Reasons for Buying this Report

• This report provides pin-point analysis for changing competitive dynamics
• It provides a forward looking perspective on different factors driving or restraining market growth
• It provides a technological growth map over time to understand the industry growth rate
• It provides a seven-year forecast assessed on the basis of how the market is predicted to grow
• It helps in understanding the key product segments and their future
• It provides pin point analysis of changing competition dynamics and keeps you ahead of competitors
• It helps in making informed business decisions by having complete insights of market and by making in-depth analysis of market segments
• It provides distinctive graphics and exemplified SWOT analysis of major market segments

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Phosphor for LED market

Transparency Market Research includes new market research report " LED Phosphor Market - Global Industry Analysis, Size, Share, Growth, Trends, And Forecast 2012 - 2018" to its huge collection of research reports. The basic element used in LEDs is phosphorous that is responsible for light emission. With increasing use of LEDs in number of applications, there is increased demand for construction of LEDs, and hence increasing requirement for LED phosphor. LEDs offer increased efficiency and lifetime as compared to other light sources and hence, they are highly preferred lighting technology in most of the countries.

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Research and development is been done by most manufacturers to overcome these challenges. This is also serving as an opportunity for the LED manufacturers designing LED lighting phosphors that influence LED color temperatures and color rendering.

LED phosphor market is growing considerably and this growth is expected to rise tremendously in upcoming years owing to the advantages like reduced energy consumption and CO2 emission. This industry is forecasted to reach 1,350 billion over the year 2015 with the compounded annual growth rate of 29% during the forecasted period.

Market Segmentation

Based on End Use Applications

• Automotive
• Phones
• Portable PCs (Netbooks)
• LCD TV
• Lighting

This research report analyzes this market depending on its market segments and major geographies. Geographies analyzed under this research report are

• North America
• Asia Pacific
• Europe
• Rest of the World

This report provides comprehensive analysis of current market trends, industry growth drivers, factors affecting market growth, industry structure, and market projections for upcoming years. Report also provides analysis of recent developments in industry, Porter’s five force model analysis, and complete company profiles of top market players. This research report includes review of micro and macro factors significant with respect to existing market players and new entrants along with detailed value chain analysis. 

Key Players

Some of the key players dominating this market are Avago Technologies, Citizen Electronics Co. Ltd., Cree Inc., Epistar Corporation, Everlight Electronics Co. Ltd., General Electric Company, Edison Opto Corporation, Nichia Corporation, Philips Lumileds Lighting Company, Seoul Semiconductor Co. Ltd., Stanley Electric Co. Ltd., OSRAM SYLVANIA Inc., Universal Display Corporation, and others.

Reasons for Buying this Report

• It provides comprehensive analysis of major market players and their strategies
• This research report helps in making informed business decisions by making in-depth analysis of market trends and major industry segments
• This research report provides forward looking perspective on major factors driving and restraining market growth
• It provides complete outlook of market and its future
• It provides technological growth map over time and explains its impact on market
• It provides pin-point analysis of changing competition dynamics and keeps you ahead of competitors
• It helps in understanding competitive environment and key product segments
• It provides information about innovative product developments and helps you stay updated with technological changes in market

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The Smart City Market

Transparency Market Research includes new market research report "Smart Cities Market - Global Industry Size, Share, Trends, Analysis, And Forecasts 2012 - 2018" to its huge collection of research reports. Smart cities are gaining popularity as it is the most efficient way to overcome the major challenges of transportation, security, energy management, CO2 emission, among others. Smart technologies are driving this market as they are environment friendly, help in reducing CO2 emissions and overall energy costs, and are easy to operate.

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The rapid urbanization of cities is posing serious infrastructural challenge for governments all over the world. As a larger number of people are shifting their base to urban settings, there is an increasing requirement for setting up new cities to live in. With the growing number of cities and the population shift from rural areas to the urban set up, management and governance will become complex. Hence, it is important to transform cities to address the social, engineering, environment, and economic challenges.

Market Segmentation

• Smart Homes
• Smart Building
• Smart Energy Management
• Smart Industrial Automation
• Smart Citizen Services
• Smart Transport
• Smart Security

This research report analyzes the market based on its market segments and geographies. The regions covered under this research study are:

• North America
• Asia-Pacific
• Europe
• Rest of the World

This research report includes an analysis of important market drivers, factors affecting market growth, industry structure, industry capacity, and market projections for the coming years.

It includes the study of current developments in the market, Porter’s five force analysis, and detailed profiles of the top industry players. The report provides a review of the micro and macro factors significant with respect to the existing market players and new entrants.

Major Players

Some of the key players dominating this market are Abb, Accenture Plc, Affiliated Computer Services Inc., Alstom Sa, Arup, Alcatel-Lucent, Cisco Systems Inc., Cubic, Dassault Systems, Ericsson, France Telecom (Orange), General Electric, Hitachi, Honeywell, IBM, Intel, Johnson Controls Inc., Lockheed Martin, Oracle, Siemens, Singapore Technologies, and others. 

Reasons for Buying this Report

• This research report provides a pin point analysis of the changing competition dynamics to stay ahead of the competitors
• It helps to clearly understand the competitive work environment and key product segments
• It helps in making informed business decisions by having complete insights of market and making in-depth analysis of current market trends
• It provides an overview of major industry segments and factors driving and restraining market growth
• It provides up-to-date analysis of the latest trends and technological developments in the market

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Importance of IT and Telecom in Healthcare

Transparency Market Research includes new market research report "The Role Of IT And Telecom In Healthcare Industry Analysis And Forecast (2010-2017)" to its huge collection of research reports.As the consolidation in healthcare industry is pacing up, need of shared databases and medical records is increasing day by day. Upcoming technologies such as SaaS, helps in implementing electronic medical records and various other applications quite efficiently and effectively. IT and Telecom together is making it possible to monitor patients at any point of time irrespective of the location. Thus the need for IT and Telecom products and services is growing worldwide.

The research report analyses the market of IT and Telecom products and services in Healthcare industry along with key factors driving and restraining the market.

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This report provides comprehensive analysis of

• Market growth drivers
• Factors limiting market growth
• Current market trends
• Market structure
• Market projections for upcoming years

This report is a complete study of current trends in the market, industry growth drivers, and restraints. It provides market projections for the coming years.

It includes analysis of recent developments in technology, Porter’s five force model analysis and detailed profiles of top industry players. The report also includes a review of micro and macro factors essential for the existing market players and new entrants along with detailed value chain analysis.

Geographies analyzed under this research report include

• North America
• Asia Pacific
• Europe
• Rest of the World 

This report is a complete study of current trends in the market, industry growth drivers, and restraints. It provides market projections for the coming years. It includes analysis of recent developments in technology, Porter’s five force model analysis and detailed profiles of top industry players. The report also includes a review of micro and macro factors essential for the existing market players and new entrants along with detailed value chain analysis.

Reasons for Buying this Report

• This report provides pin-point analysis for changing competitive dynamics
• It provides a forward looking perspective on different factors driving or restraining market growth
• It provides a technological growth map over time to understand the industry growth rate
• It provides a seven-year forecast assessed on the basis of how the market is predicted to grow
• It helps in understanding the key product segments and their future
• It provides pin point analysis of changing competition dynamics and keeps you ahead of competitors
• It helps in making informed business decisions by having complete insights of market and by making in-depth analysis of market segments
• It provides distinctive graphics and exemplified SWOT analysis of major market segments

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Content Delivery Network (CDN)

Transparency Market Research includes new market research report "Content Delivery Network (CDN) Market - Global Scenario, Trends, Industry Analysis, Size, Share And Forecast 2011 - 2018" to its huge collection of research reports. CDN stands for “Content Delivery Network.” This network delivers a variety of content mainly video to web browsers, set-top boxes, mobile devices and gaming consoles. It is the basic term in online video or streaming. In the system of distributed servers, the web content and webpages are delivered based on the geographic location of the user, a content delivery server and the origin of the webpage.  This system is highly effective in enhancing bandwidth and thus it improves access to the data. CDN comprises of applications, web objects, downloadable data objects, database queries and media streams.

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The content delivery market has grown rapidly since its conception. The reasons behind this are technological advancement, decreasing cost and increasing demand. Moreover, the tremendously increasing traffic on the internet all over the globe plays a key role in boosting the content delivery networks market.

The online video segment is expected to grow at 4X speed and will have an impact on the growth of the content delivery network market. The cellular networks supported by 4G broadband, wireless and cloud-based applications will majorly assist the need for better content solutions. Here, the need for CDN will increase and thus the demand is further expected to be augmented with technological advancement in smart mobile phones, broadband network and other related applications.

New players are entering this market with their optimized network solutions and this is happening due to the increased demand for quality service by consumers. Among all the geographies, North America is expected to account for the largest market share in the content delivery network.

Content delivery networks’ origin can be traced to the late 1990s when companies such as Sandpiper, Adero and Akamai implemented new methods and increased the speed of web content. In the present scenario, the CDN market has expanded and it includes software delivery, small site acceleration and large video streaming. Moreover, many of the CDN providers offer value-added services such as transcoding, storage, analytics and rights management.

The geographies covered in this report are North America, Europe, Asia Pacific and RoW.

Some of the major players in the content delivery network (CDN) are Aflexi Inc., Cisco Systems and Microsoft, among others.

This research report analyzes this market depending on its market segments, major geographies, and current market trends. 

Geographies analyzed under this research report include

• North America
• Asia Pacific
• Europe
• Rest of the World 

This report provides comprehensive analysis of

• Market growth drivers
• Factors limiting market growth
• Current market trends
• Market structure
• Market projections for upcoming years

This report is a complete study of current trends in the market, industry growth drivers, and restraints. It provides market projections for the coming years. It includes analysis of recent developments in technology, Porter’s five force model analysis and detailed profiles of top industry players. The report also includes a review of micro and macro factors essential for the existing market players and new entrants along with detailed value chain analysis.

Reasons for Buying this Report

• This report provides pin-point analysis for changing competitive dynamics
• It provides a forward looking perspective on different factors driving or restraining market growth
• It provides a technological growth map over time to understand the industry growth rate
• It provides a seven-year forecast assessed on the basis of how the market is predicted to grow
• It helps in understanding the key product segments and their future
• It provides an overview of the pricing trend and its impact on the market

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Global Cloud Security Market

Transparency Market Research includes new market research report "Cloud Security Market - Global Forecast, Share, Size, Growth And Industry Analysis (2010 - 2017)" to its huge collection of research reports. Over the last few years, enterprise adoption of cloud computing has grown incrementally. However, security remains the most renowned issue with the adoption of cloud computing for companies. As enterprises are increasingly investing into clout infrastructure, technology vendors are finding new market opportunity of “cloud security” within the cloud computing market. Though the market is currently small, it is expected to grow exponentially over the next five years. The global cloud security market is estimated to be in excess of USD 6 billion by 2016. Among all the segments of cloud security, mobile cloud security will be segment of focus with 1/3rd of the global cloud security revenue contribution in 2016. 

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With growing adoption of cloud computing, Software as a Service (SaaS) and Platform as a Service (PaaS) will be largest hit with security threats and hence will be leading segment for security system adoption. Improved adoption & growing mobilization of enterprises will attract higher investment into mobile cloud security space. Public clouds, being more prone to security threats will contribute higher towards the cloud security market revenue.

A number of renowned security vendors such as Symantec and McAfee have already ventured in to the cloud security market with recent inclusion to the list being Sourcefire with itsFireAMP security solutions. Symantec leads the cloud security space with over one third of the market revenue in 2011. Other major vendors include Trend Micro, HiTrust, High Cloud Security and Bromium. The top five cloud vendors accounted for more than 2/3rd of the cloud security revenue in 2011.

The report contains the global scenario of Cloud Security Market discussing detailed overview and market figures. The research report analyses the industry growth rate, industry capacity, and industry structure. The report analyses the historical data and forecasts the Cloud Security Market size, production forecasts along with key factors driving and restraining the market.

This research report analyzes this market depending on its market segments, major geographies, and current market trends.

Geographies analyzed under this research report include

• North America
• Asia Pacific
• Europe
• Rest of the World 

This report provides comprehensive analysis of

• Market growth drivers
• Factors limiting market growth
• Current market trends
• Market structure
• Market projections for upcoming years

This report is a complete study of current trends in the market, industry growth drivers, and restraints. It provides market projections for the coming years. It includes analysis of recent developments in technology, Porter’s five force model analysis and detailed profiles of top industry players. The report also includes a review of micro and macro factors essential for the existing market players and new entrants along with detailed value chain analysis.

Reasons for Buying this Report

• This report provides pin-point analysis for changing competitive dynamics
• It provides a forward looking perspective on different factors driving or restraining market growth
• It provides a technological growth map over time to understand the industry growth rate
• It provides a seven-year forecast assessed on the basis of how the market is predicted to grow
• It helps in understanding the key product segments and their future
• It provides pin point analysis of changing competition dynamics and keeps you ahead of competitors
• It helps in making informed business decisions by having complete insights of market and by making in-depth analysis of market segments
• It provides distinctive graphics and exemplified SWOT analysis of major market segments.

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Global Mobile Applications Downloads Market

TransparencyMarketResearch includes new market research report " Global Mobile Applications (Free, Paid & Ad Supported) Market By Stores, Category, Platform, Brands And Stakeholders (2012 - 2017)" to its huge collection of research reports.With world’s major brands recognizing the need of their presence in at least one of the top applications stores and the average mobile application per brand rising over 25 (for top 100 brands, 250 in case of media companies globally); the mobile applications market has took new role in defining the marketing strategy of businesses. This has opened up new horizons for already booming mobile applications market and provides faster acceleration for the market. Though these global brands do not look to make money directly with apps; however, the apps are adding up their brand equity.

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The surge in number of app stores and availability of multi-platform apps has also reshaping the future of the market. Apple App store still remains the overall leader and ‘store of choice’ for brands as well as users. On the other hand android market has gained substantial ground with 50% of the global brands prefer Android Market to publish their apps. Outperforming most of the native (on deck) app store on launch performance, Amazon App Store has grabbed 14% of the “brand mobile applications” publications in only been around for three month.

Consumer preferences differ with country, age group, occupation, level of income etc. that makes it difficult for publisher to keep leadership in the app category. Hence, publishers have adopted the strategy of “publish locally” to address the local preference parity.

Despite all adversities & declining average price, Games remain the largest mobile applications category by publication and download (revenue increased 72% year-over-year) followed by social and personalization application segment. Apple substantially leads the platform as well as store front market and expected to remain so for next five years. U.S., U.K., South Korea and Japan lead the market for mobile app downloads and revenue.

Scope of the Report:

This in depth study on mobile applications includes downloadables (not web-based applications) or native mobile applications for mobile devices like feature phones and smartphones. The study segments the mobile applications market on the following basis:

Store Type or Business Model

•    On-deck Stores (mobile device manufacturers’, operators’, Operating        System (OS) developers’)
•    Off-deck Stores (independent or third-party)
•    Application Type
•    Free to users
•    Paid Applications
•    Ad Supported Applications
•    Brands
•    Top 100 Brand Mobile Applications
•    Other Brand Mobile Applications

Application Categories

•    Games
•    Social & Personalization
•    Business & Finance
•    Books & features
•    Entertainment
•    Productivity
•    Travel & Navigation
•    Utilities
•    Others

Stakeholders (revenue share, volume and strategy)

•    Developers
•    Publishers
•    OS Developers
•    Handset manufacturers
•    Operators
•    Third Party store owners

Cross-sectional analysis of the above segment for following Geography

•    North America
•    U.S.
•    Canada
•    Mexico
•    South America
•    Brazil
•    Colombia
•    Chile
•    Argentina
•    Venezuela

Eastern Europe

•    Poland
•    Ukraine
•    Czech Republic
•    Hungary
•    Romania
•    Slovakia
•    Bulgaria
•    Serbia

Western Europe

•    France
•    Italy
•    Germany
•    United Kingdom
•    Spain
•    Norway
•    Denmark

Asia – Pacific

•    China
•    India
•    Vietnam
•    Australia
•    Indonesia
•    Taiwan
•    Thailand
•    Japan
•    New Zealand

Middle East & Africa

•    Saudi Arabia
•    South Africa
•    Israel
•    Morocco
•    Egypt

The report provides detailed analysis of the factors influencing the growth of market, market trends, opportunities, and issues prevailing in the mobile applications market. The report also drafts the competitive view of the mobile application market for each of the segments mentioned above with detailed analysis of the core competencies and strategies adopted by mobile application market participants to maintain their hold on mobile applications market.

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Digital Signage Market Research Report

Transparency Market Research includes new market research report "Digital Signage Market - Global And China Forecast, Share, Size, Growth And Industry Analysis (2010 - 2017)" to its huge collection of research reports. Digital signage is an electronic display of an advertisement, information, menus and other messages found in hotels, airports, restaurants, retail stores and other public and private places. These signages are controlled with the help of software’s. The declining prices and the increasing popularity of these signages are driving the market across the globe. Among all the geographies North America is leading the market closely followed by Europe, but in the coming future India and China will lead this market.

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The report contains the global scenario of Digital Signage market discussing detailed overview and market figures. The research report analyses the industry growth rate, industry capacity, and industry satructure. The report analyses the historical data and forecasts the Digital Signage market size, production forecasts along with key factors driving and restraining the market.

METHODOLOGY

For the research report, we will conduct in-depth interviews and discussions with a wide range of key industry participants and opinion leaders. Primary research represents the bulk of our research efforts, supplemented by extensive secondary research. 

We will review the key players’ product literature, annual reports, press releases and relevant documents for competitive analysis and market understanding. Secondary research also includes a search of recent trade journals, technical writing, internet sources, and statistical data from government websites, trade associations and agencies. This approach has proven to be the most reliable, effective and successful approach for obtaining precise market data, capturing industry participants’ insights, and recognizing business opportunities.

Secondary Research

The secondary research sources that are typically referred to include, but are not limited to:

• Company websites, annual reports, financial reports, investor presentations and SEC Filings
• Industry trade and research journals, scientific journals and other technical literature
• Internal and external proprietary databases, relevant patent and regulatory databases
• National government documents, statistical databases and market reports
• News articles, press releases and web-casts specific to the companies operating in the market

Primary Research

We conduct primary interviews in an ongoing basis with industry participants and commentators in order to validate its data and analysis. A typical research interview fulfills the following functions:

• It provides first-hand information on the market size, market trends, growth trends, competitive landscape, future outlook etc.
• Helps in validating and strengthening the secondary research findings
• Further develops the Analysis Team’s expertise and market understanding
• Primary research involves E-mail interactions, telephonic interviews as well as face-to-face interviews for each market, category, segment and sub-segment across geographies

The participants who typically take part in such a process include, but are not limited to:

• Industry participants: CEOs, VPs, marketing/product managers, market intelligence managers and national sales managers
• Purchasing managers, technical personnel, distributors and resellers
• Outside experts: Investment Bankers, Valuation Experts, Research Analysts specializing in specific markets
• Key Opinion Leaders: specializing in different areas corresponding to different industry verticals

Models Where no hard data is available, we use modeling and estimates in order to produce comprehensive data sets. A rigorous methodology is adopted in which the available hard data is cross referenced with the following data types to produce estimates:

• Demographic data: Population split by segment
• Macro-economic Indicators: GDP, Inflation Rate, etc
• Prevalence of diseases, medication facilities, cost of treatment etc.
• Industry Indicators: expenditure, Technology stage & infrastructure, sector growth and facilities. Data is then cross checked by the expert panel.

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Mobile Payments Market Research

Transparency Market Research includes new market research report "Mobile Payments Market - Global Forecast, Share, Size, Growth And Industry Analysis (2010 - 2017)" to its huge collection of research reports.The changing consumer preferences are driving mobile payments globally. Mobile payments are more convenient, time saving and can replace paper money, but security is one of the major factors hampering its adoption globally. The basic methods used for mobile payments are Premium SMS, Direct Mobile Billing, WAP and NFC (Near Field Communication). Contactless NFC technology is the next big thing in the field of mobile payments and it is getting traction in United States and Europe region.

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The report contains the global scenario of Mobile Payments market discussing detailed overview and market figures. The research report analyses the industry growth rate, industry capacity, and industry structure. The report analyses the historical data and forecasts the Mobile Payments market size, production forecasts along with key factors driving and restraining the market.

This research report analyzes this market depending on its market segments, major geographies, and current market trends.

Geographies analyzed under this research report include

• North America
• Asia Pacific
• Europe
• Rest of the World 

This report provides comprehensive analysis of

• Market growth drivers
• Factors limiting market growth
• Current market trends
• Market structure
• Market projections for upcoming years

This report is a complete study of current trends in the market, industry growth drivers, and restraints. It provides market projections for the coming years. It includes analysis of recent developments in technology, Porter’s five force model analysis and detailed profiles of top industry players. The report also includes a review of micro and macro factors essential for the existing market players and new entrants along with detailed value chain analysis.

Reasons for Buying this Report

• This report provides pin-point analysis for changing competitive dynamics
• It provides a forward looking perspective on different factors driving or restraining market growth
• It provides a technological growth map over time to understand the industry growth rate
• It provides a seven-year forecast assessed on the basis of how the market is predicted to grow
• It helps in understanding the key product segments and their future
• It provides pin point analysis of changing competition dynamics and keeps you ahead of competitors
• It helps in making informed business decisions by having complete insights of market and by making in-depth analysis of market segments
• It provides distinctive graphics and exemplified SWOT analysis of major market segments

Browse Full Report with TOC at:  http://www.transparencymarketresearch.com/mobile-payments-market.html

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Email Marketing Industry - Global Size, Share, Trends, Analysis And Forecasts 2012 - 2018

Email marketing, a trend in its naive stage and soon catching up, is driven by rising popularity of social media marketing and global internet reach and penetration. Businesses of all types, irrespective of their size and area of operations, are increasingly adopting to email marketing for the conceived benefits it provides. 

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Email marketing market size which was at USD 1.5 billion in the year 2010, is growing at a healthy CAGR of 20%, and is expected to reach market size of USD 6.5 billion by year 2018. The growth in the email marketing market is attributed to rising number of email marketing and hosting service providers and growing number of internet users. Some of the leading service providers are iContact, Mailigen, Campaigner, Pinpointe, Constant Contact, GetRespnse, Vertical Response and many more.

It is estimated that out of the world population of 6.9 billion, almost 2.27 billion people have access to internet, which is a hopping increase of 628.1% from the year 2000, when the number of internet users were limited to 3.60 million individuals. Internet growth has also seen a market penetration of 32.7% for the same period, which means that there is still a huge unexplored market with tremendous potential. Though the Asian market has highest number of internet users - approximately 1.1 billion with 26.3% penetration, the North American market has the highest penetration levels, approximately 78.7%, having 0.3 billion users. The estimate shows that there is still huge potential in the unexplored segments of these markets.

Another factor supporting the growth of the email marketing market is the rising number of mobile users, which has opened a new gateway of mobile marketing. Now, people are able to check mails while on the go, and have access to vast information at their finger tips. With smart phones, the opportunities available have become abundant, and can be converted to great strengths.

However, the email marketing market growth is facing challenges from sectors and companies in the unorganized sectors. Moreover developing markets require niche marketing, and email marketing becomes a non-viable option here. Also, with changing technology and rise in number of internet safety issues, individuals are resisting from viewing or reading unsolicited mails. The stringent regulations and privacy issues too have a negative impact on email marketing, and users are reluctant to respond to such mails.

Even the big three email providers, Gmail, Yahoo! and Windows Live Hotmail, which together account for 1 billion email accounts, are developing newer solutions to make the Web a safe place, free of cyber crimes. They are constantly working on tracking and reducing vulnerable emails.

Also, the rising efforts from Web search engines such as Google, and email service providers towards safeguarding their users from spams and abusive mails, is found to have a negative impact on email marketing, which has now opened up opportunities in other social media marketing sectors. Importance and efficiency of social media is a challenge for email marketing companies, which would spur the growth of innovative web and email design solutions.

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