Sunday, 9 November 2014

Report on Global Social Network Advertising Market - Trends, Segment and Forecasts up to 2018

Posted on 23:30 by Alina Martin
Social networking advertising is the means of gaining attention of customers by utilizing social networking portals. Increasing use of internet and social media have forced marketers to find better ways of communication and engagement with customers so as to increase the efficiency of advertising, increase their customer base and create loyal customers.
The global social media market reported USD 11.78billion revenue in 2011 and this is expected to increase to USD 17 billion in 2012. In this market, the major contribution of 60% by the social networking advertising market generated revenue of USD 5.52 billion in 2011 which is expected to generate revenue of almost USD 9 billion in year 2012. Social media advertising market is expected to grow 52% to 58% year over year.
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Increasing popularity of social media sites is one of the major drivers for this market. Also emerging countries like India and China also drive this market due to large potential internet users in future. Increasing sale of smart phones is a key driver for this market. The major challenge for this market is the increasing abuse of social media and security concerns related to social networking. ROI for the marketer is another restraint.
On the basis of different advertising types, the social networking advertising market is divided into different segments - banner ads, newsletter subscription ads, corporate profile with fans and logos, corporate profile without fan and logos, get widgets, give widgets, sponsored content and so on. This report also includes the geographical segmentation of the social networking market into four regions U.S, Europe, Asia-Pacific and Rest of the World.
Facebook is the leading company having active users - an average nine million active users per week followed by Twitter and Qzone as per current data available. This report also includes the company profile of major players in social networking advertising - Facebook, Twitter, Qzone, LinkedIn, Google plus and many others
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Thursday, 6 November 2014

Enterprise Content Management (ECM) Market will Witness Growth from Emerging Countries

Posted on 22:19 by Alina Martin
Organization is the cornerstone of every business model. A formalized version of this organization is called enterprise content management (ECM), which essentially means organizing and storing documents and other related content that may occur in firm’s lifecycle. ECM encompasses concepts such as methods, strategies, and tools that used in the process of capturing, managing, storing, preserving, and delivering. The global enterprise content management (ECM) market expected to grow over US$12 billion by 2019. A historic look at enterprise content management shows that is version of content management and it includes capturing, searching and networking documents with digital archiving, document management and workflow. This challenging task includes the art of preserving old documentation, sometimes before the digital era, and scores of unstructured information in every form.
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Over a period of time enterprise content management has evolved with technologies and time. Today, the enterprise content management market makes use of several important technologies such as intranet services (B2E), enterprise portals for business-to-business (B2B), government-to-business (G2B), and business-to-government (B2G). Enterprise content management market includes aspects such as ECM, web content management (WCM), media access management, and content syndication. ECM is an all-encompassing service that documents with the help of related technologies.
Components of Enterprise Content Management Market
The enterprise content management market is segmented on the basis on many different end users such as retail, banking, finance, automobile, telecommunications, transportation, energy, healthcare, government, research, energy, manufacturing, design, utilities, defense, public and private sector, and travel and tourism among others. Additionally, the global enterprise content management market is also divided on the basis of type such as SaaS (Software as a Service) ECM, on-premise ECM, and Hybrid ECM. Geographically speaking, the global enterprise content management market can further be divided into regions such as North America, Europe, Asia Pacific, and Rest of the World.
Some of the key ECM players making a huge impact of the global economy are ECM Universe, IBM, IMC, RGB Projects., Pyramid Solutions, App Tier, Cabeus, TACG, Bright Star, T- Systems, Image Tech Systems, General Networks, Integro, Atos, and Deloitte. The financial outlooks, growth strategies, and research and development plans for these companies is going to make a huge difference to the global enterprise content management market in years to come.
What Lies Ahead for Enterprise Content Management Market
The global enterprise content management market is expected to grow due to many reasons such as rising demand from companies to manage the exponential growth data, enterprise content management solutions such a cloud-based solutions, and increasing needs of social content ECM and big data ECM. In addition to these the other factors driving the ECM market on a road to success are need for increased efficiency, improving control over vast information, and reducing the cost of information management through ECM solutions. The aim of global enterprise content management market has always been to streamline processes and give a quick access to records via simple keyword searches. This is the unique selling point of the enterprise content management market’s growth, as it allows employees to get required information from a vast directory of data within a few seconds.
The enterprise content management market also enhances control over records, which helps companies to comply with stringent financial regulations, governmental norms, and other industrial regulations. The global enterprise content management market has earned steady revenue for the past few years and is expected to see growth in the coming years. The demand for ECM solutions will be from emerging economies and need for cloud-based solutions. North America is expected to hold the largest market share in the global enterprise content management market. This region will be followed by Asia Pacific. However, Europe will be the fastest growing region due to growing verticals such as government, consumer goods and retail, transportation, life sciences and healthcare, transportation, tourism and hospitality, and telecom and IT.
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High Performance Computing Market Rings In the Exascale Age

Posted on 22:18 by Alina Martin
High performance computing (HPC) refers to any form of computational activity that requires more than one computer to execute complex computational tasks. With the help of supercomputers and computer clusters, high performance computing has the ability to manage and analyze large amounts of data at an exceptionally high speed. In other words, where solving a complex computational problem using a normal computer could take a couple of months, high performance computing enables users to do the same in days or may be even minutes.
HPC has become more ubiquitous in recent times with small, medium, as well as large enterprises exploiting the benefits it offers. The high performance computing market has had a significant impact across all economic sectors and forecast suggests that the market is expected to grow at a steady rate in the near future.
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Increasing adoption of high performance computing
The importance of high performance computing is being recognized across all verticals – right from academics and communications to biotech and defense. This extensive usage has led to rapid adoption even by governments across the globe. Understanding the significance of high performance computing in matters of security and economic competitiveness, governments have increased investments in the field.
Product innovations and recent developments in the field of high performance computing such as cloud-based services have attracted not just data centers but even SMEs within the market. In addition to this, the growing number of supercomputers across the world and rising economic competitiveness has fueled the growth of the high performance computing market.
In contrast, factors that are expected to stall the growth of the high performance computing industry are pricing, issues related to power and cooling, and cost of computer resources.
Fragmentation of the high performance computing market
The global high performance computing market is extremely fragmented and is segmented on the basis of various parameters: components, professional services, price bands, deployment, end users, and geography.
The components of high performance computing include storage, servers, networking devices, and software (which include cluster management, middleware, fabric management, performance optimization tools, and programming tools). Professional services provided under high performance computing comprise designing and consulting, integration and deployment, and training and outsourcing. High performance computing may be deployed either on premise or on cloud. There are two main categories of high performance computing based on price bands – US$249,000-100,000 and below, and US$250,000-500,000 and above.
High performance computing finds applications in almost every industry vertical. Some of the major end users include gaming, academic institutions, bio sciences, manufacturing, retail, media and entertainment, web, government and defense, energy and natural resources, transportation and logistics, weather, BFSI institutions, and chemical.
Geographically, the high performance computing market can be divided into four main regions: North America, Europe, Asia-Pacific, and Rest of the World.
High performance computing: Key market players and innovators
The high performance computing market is driven by immense competition among players. There are numerous small and large companies operating in the market and have had a significant impact on the same. These include Microsoft Corporation, Hitachi Data Systems, Groupe Bull, The International Business Machines Corporation, Silicon Graphics International Corporation, NetApp, Inc., Advanced Micro Devices, Inc., Oracle Corporation, Cisco Systems, Inc., Fujitsu Ltd., Cray Inc., Dell Inc., Hewlett-Packard Company, and Intel Corporation.
Innovation is a key aspect of the high performance computing market and companies invest a lot of time and money to develop innovative solutions to gain competitive advantage. Some of the leading innovators of the high performance computing industry are Asetek, Chelsio Communication, Sabalcore Computing Inc., Super Micro Computer, Inc., Terascala, Cycle Computing, Penguin Consulting Group, and Panasas, Inc.
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Gesture Recognition for Smart TV to Change Human Interactivity Experience with Machines

Posted on 22:16 by Alina Martin
Gesture recognition has changed the way we look and deal with gadgets in many ways. With just a wave of your hand or a look, your gadget can perform functions you gesticulate to it. Gesture recognition is a technology that enables users to control and interact with devices to perform specific actions such as flipping pages, continuing reading, making calls, and whatever else it has been programmed to do. The gesture recognition for smart TV market has carved a niche for itself and is expected to grow over US$450 million by 2018.
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Gesture recognition for smart TV is a technology purely designed to improve and enhance the interactive communication and connectivity between a human and a machine. A smart TV that comes with gesture recognition has embedded gesture and voice control features. This allows the user of the smart TV to control the device with voice commands or hand gestures. There are two types of gestures, namely, extended gestures and gestures emulating computer mouse. To elucidate this distinction further, a mouse gesture is essentially the act of pointing towards the device to make it perform an action. This provides quick access and simplifies many functions of using the smart TV; while an extended gesture does more than pointing such as selecting, grabbing, moving, and flipping.
Gesture recognition for smart TV is done by the software that helps the user execute a touch-less action. However, this technology is not a reliable one when it comes to using it on a broader aspect. Despite challenges that are being tackled with constant innovation, it is the gesture recognition for smart TV market is expected to grow substantially in the coming years.
Components of Gesture Recognition for Smart TV Market
The gesture recognition for smart TV market has been divided into two main categories. The first category is functionality into image acquisition, gesture classification, and feature extraction. The second most important category of gesture recognition for smart TV market is technology namely, the 2D and 3D market. The gesture recognition for smart TV market also contains segments vital to its functions such as microcontroller, IR proximity sensors, image sensors, IR temperature sensor, light sensor, and others. The understand the impact of this advanced technology in various parts of the world, the gesture recognition for smart TV market is also segmented on the basis of regions such as Asia Pacific, Europe, North America, and Rest of the World.
Gesture Recognition Technologies for the Smart TV Market
The technology for gesture recognition for smart TV is still at a nascent stage and is looking at several innovations in the recent future. The gesture recognition for smart TV market will witness growth as economies recover from recession, disposable incomes rise, and the world looks at technology that makes life even simpler. However, a fact about gesture recognition for smart TV that remains true is, it is all poised to change the way humans communicate with machines on all fronts. This means designers and engineers will have to develop artificial intelligence in manner that responds to visceral aspect of humans using technology in time to come. In a few years, devices such as Leap Motion and MYO will become the fulcrum of way we function and interact with technology to perform day-to-day tasks. A huge opportunity for gesture recognition for smart TV market lies in industries such as gaming, electronic appliances, automobile industry, and healthcare. Additionally, the manufacturing sector will also make a good use of gesture recognition technology to completely change the way things are made.
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Electronic Bill Presentment and Payment Market - Global Analysis, Industry Trends and Forecast, 2014 – 2020

Posted on 03:32 by Alina Martin
Electronic Bill Presentment and Payment (EBPP) is a process of electronically delivering the bills to the individuals and receiving the bill payment via the internet or through an electronic network. For instance, a customer receives the telephone bill via an e-mail. This e-mail also has a hyperlink mentioned by the service provider for the payment options. After reviewing the entire bill, the customer clicks on the hyperlink, selects the mode of payment and initiates the transfer of funds. The electronic bills delivery and receipt of payments can also be conducted via two separate networks. For example, in business to consumer transactions such as payment of utilities, the bills are received at the site in the form of paper and payment is done using debit or credit cards.
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Implementing the system of EBPP by business establishments automates, streamlines and manages processes that involve payments. The benefits of implementing EBPP technology is that it reduces the time and costs associated with processing by eliminating the need to print and post paper mails, optimize working capital, improves marketing capabilities and be ahead in the competitive environment. Also, the customer service costs tend to drop due to lesser errors in electronic transactions than in paper transactions. Further, EBPP technology enables settling of disputes electronically by presenting interactive bills and eliminating lengthy telephone conversations.
The increasing use of smart phones with high-speed internet access is the major factor that drives the EBPP market. Mobile internet enables on-the-go access to various payment portals and enables customers to carry out various transactions such as payments using debit card and credit card, online bank transfer and access latest e-bills via e-mails instantaneously. Enterprises are also promoting the use of mobile devices by providing their employees with smart phones and tablets so that they can increase their revenue by boosting employee productivity. The strong penetration of laptops and notebooks, gaining trend of BYOD (Bring Your Own Devices), growth of mobile internet networks and increase in internet enabled smart phones drives the EBPP market.
One of the major factors that is contributing to the growth of EBPP market is the stiff competition among the vendors that enables launching of converged communication services such as 4G mobile network deployments leading to rapid growth in broadband internet systems. The continuously increasing speed, storage capacity, bandwidth and on-demand computing power of internet is driving the business establishments to migrate to online business models wherein payments are done through credit cards and third party services such as PayPal. However, the presence of coordination problems in the EBPP systems is adversely affecting the growth of this market.
Implementation of EBPP systems involves certain amount of initial costs for the billers and customers. In such a case, if customers refuse to use the EBPP system, the billers may not be able to recover their initial costs. Also, billers need to be confident that they are able to eliminate the paper-based system by convincing their customers to switch to the new technology. Moreover, due to difficulties in predicting the adoption rates; there is no accurate way to estimate the return on investment. Further, the billers are reluctant to invest on the time needed to train their customers/staff with such a technology thereby delaying its adoption. Another challenge is the possibility that a mobile device could be stolen or lost. In such cases, there are chances of unauthorized usage of the device leading to frauds and thefts. For the same reason, demand for customized solutions is expected to see rise during the forecast period. The electronic billing platforms are customized to leave an electronic audit trail for securing the internet transactions thereby giving customer’s confidence a major boost.
The EBPP market can be segmented on the basis of the end-user industries such as banking and financial services, insurance, health care, telecommunication, retail, education, media, manufacturing and government. The retail segment majorly contributes to the EBPP market due to the growing number of customers opting for online shopping and payments.
Some of the major players in the market include ACI Worldwide, Inc., CSG Systems International, Inc and Monitise Group Limited, among others. Some of these vendors are consistently acquiring companies to enhance the quality of their services. For instance, Mastercard Incorporated, on Sep 6, 2012, acquired Truaxis, Inc. with a view to enhance the quality of personalized shopping offers and the rewarding system to customers.
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Global Performance Management Systems Market - Analysis, Industry Growth and Forecast till 2020

Posted on 03:31 by Alina Martin
Performance management (PM) is a set of activities that ensure goals and objectives of an organization are consistently met in an efficient and effective manner. The primary aim of performance management is to evaluate the performance of any employee, a department, organization, or even a process that develops a product or a service. With technology advancements, software solutions for performance evaluation known as performance management systems have witnessed unprecedented demand globally. Performance management systems offer flexible and continuous evaluation platform for self-improvement. These systems consists of basic principles such as performance review cycle, performance improvement plan and human resource specific professional practices. Performance management systems have its application across various end use industry verticals including, government, manufacturing, healthcare, retail, IT and telecom and media among others. Moreover, they are used in consulting companies, banking sectors, financial and insurance (BFSI) institutions.
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The market for performance management systems is surging forward and will continue to do so in the near future. Performance management systems have witnessed unprecedented demand with introduction of Software as a Service (SaaS) delivery model. Currently, the performance management systems offer a broad array of facilities catering to multiple application areas such as performance evaluation, performance appraisal in educational institutions, universities, corporate and training organizations. . Recent performance management solutions such as Taleo (Oracle) and Kenexa (IBM) offer out-of-the-box functionalities such as candidate searching, candidate relationship management, which reduce deployment time, along with the consulting costs.
Increasing adoption of cloud computing solutions and mobile phones, and growth traction in social networking service and big data are likely to play a vital role in market growth for performance management systems. Performance management systems help to filter data speedily and reach organization/company insights and take decisions. Introduction of advanced software solutions has contributed to a surge in demand of performance management systems. Additionally, increased spending on performance management solutions by the IT industry, despite organizational budgetary restrictions is also a key factor fueling the growth of the performance management systems market.
Established vendors in the market are continuously involved in introducing new and updated versions of their solutions every year. For instance, vendors such as Adaptive Insights and Host Analytics, Inc. offer small updates every quarter. These updates help the organizations expand core functionalities of their products and subsequently increase its customer base
Players such as IBM Corporation, CA Technologies, Inc., Compuware Corporation, Keynote Systems, Inc., BMC Software, Inc., Microsoft Corporation, SAP SE, SAS Institute Inc. and Hewlett-Packard Company dominate the performance management systems market. However, their market leadership is under pressure owing to threats from new entrants such as AppDynamics and New Relic. Additionally, technological advancements in the existing performance management solutions are key factors to obtain a competitive edge. For instance, Longview Solutions successfully introduced the SaaS version of its tax solutions. Similarly, Tagetik Software and Axiom EPM introduced the updated versions of their products, while Prophix Software, Inc. in its latest release introduced strong mobile capabilities. Such developments are further expected to fuel the market growth of the performance management systems.
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Wednesday, 5 November 2014

Nanotubes Market - Global Industry Analysis, Growth, Trends and Forecast, 2014 – 2020

Posted on 21:54 by Alina Martin

Nanotube is a nanometer-scale tube like structure that is available in different types such as carbon nanotubes, silicon nanotubes, inorganic nanotubes, boron nitride nanotubes, membrane nanotubes and DNA nanotubes. Nanotubes are sometimes also referred to as buckytubes.
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Nanotubes may look like powder or black soot, but they are the rolled-up sheets usually manufactured using graphene. Nanotubes generally form hollow strands that are only one atom thick. Nanotubes were developed from fullerene which is a structure that is similar to that of geodesic domes. Nanotubes which are produced in the laboratories are generally strong and exhibits electrical and thermal properties. Nanotubes can be generally differentiated by the number concentric cylinders, cylindrical length and cylindrical radius. Few nanotubes also exhibit various properties such as chirality which is a general expression of twisting longitudinally. Multiple nanotubes can also be assembled into microscopic mechanical systems called as nanomachines.
Carbon nanotubes are one of the widely used types of nanotubes. Nanotubes find a wide range of applications in manufacturing solar cells, actuators, paper batteries, acoustics environmental remediation and in several medical devices. However, the usage of nanotubes is largest in manufacturing several electrical devices such as circuits and batteries.
Developing technologies coupled with increasing demand for high end electrical products is expected to boost the overall growth of electrical industry. Thus, growing electrical industry is expected to augment the overall demand of nanotubes market. Nanotubes are also used in manufacturing a wide range of batteries such as paper batteries, solar cells and hydrogen storage among others. The growing applications of nanotubes in the medical devices are also expected to drive the overall growth of the market. Nanotubes are also used in the textile industries especially in fiber spinning to improve the mechanical as well as physical properties of the textile material.
Nanotubes are similar to that of direct dyes. Thus, the increasing applications of nanotubes in various industries are expected to escalate the overall growth of the market. High prices, environmental concerns coupled with several health risks are expected to hamper the growth of this market.
North America is the largest manufacturer of nanotubes market. The presence of large number of nanotubes manufacturing companies with several patented technologies is expected to further boost the growth of innovative technologies in the region in coming future. Asia Pacific is expected to be the major producer of the nanotubes market. China is the leading producer of the nanotubes in the region. Asia pacific represents the fastest growing regional market for nanotubes. Europe is expected to grow rapidly as a consumer, as well as a manufacturer of nanotubes.
Arkema S.A. (France), Showa Denko K.K. (Japan), Nanocyl S.A. (Belgium), Hyperion Catalysis International Inc. (U.S.) and CNano Technology Ltd. (U.S.) are some of the key participants of the global nanotubes market. The companies in the market are majorly focused towards developing proprietary technologies that are advanced as well as innovative in nature in order to achieve competitive advantage in the market. Companies also strive towards developing their production technologies such that they can successfully achieve economies of scale and hence, capture a larger market share in the market.
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